NEWS

In November 2024, Zuboo took a significant step onto the international stage by participating in EICMA 2024 in Milan, Italy—one of the world's most influential motorcycle and mobility exhibitions.

For many companies, attending an international trade show is simply part of business development. For Zuboo, however, EICMA 2024 represented something much greater. It marked the beginning of a new chapter in the company’s history and symbolized our commitment to building a truly global presence in the electric two-wheel vehicle industry.

As Zuboo's first-ever international exhibition, the event received extraordinary attention from the company's leadership. Chairman Mr. Wang Luhua, senior executive Ms. Huang Lingsu, and the company's marketing leadership team personally led the delegation to Milan, accompanied by members of the international sales team.

Their presence reflected not only the importance of the exhibition itself but also the company's determination to accelerate its overseas market expansion strategy.

Bringing Chinese Manufacturing to the Global Stage

At EICMA, Zuboo showcased its latest electric motorcycles and electric scooters to visitors, distributors, and industry professionals from around the world.

Throughout the exhibition, the Zuboo team engaged in countless conversations with potential partners, dealers, fleet operators, and mobility solution providers from Europe, South America, Africa, the Middle East, and Southeast Asia.

The feedback was encouraging.

Visitors expressed strong interest in Zuboo's manufacturing capabilities, product quality, and flexible OEM and ODM cooperation models. Many attendees were particularly impressed by the company's ability to combine competitive pricing with reliable production capacity and continuous product innovation.

For the team, these interactions provided valuable insights into global market trends and customer expectations, helping shape future product development and international business strategies.

More Than an Exhibition

What made EICMA 2024 especially memorable was not only the business opportunities it created but also the confidence it brought to the entire organization.

Standing among some of the world's most recognized motorcycle brands, the Zuboo team experienced firsthand the growing global demand for sustainable mobility solutions. The exhibition reinforced the belief that Chinese electric vehicle manufacturers have an increasingly important role to play in the future of transportation.

Every meeting, every discussion, and every new connection made during the exhibition contributed to a stronger foundation for Zuboo's international growth.

A Historic Milestone for Zuboo

Looking back, EICMA 2024 has become a landmark event in Zuboo's overseas development journey.

It was the first time Zuboo officially presented its brand on a global exhibition platform, opening doors to new markets and establishing relationships that continue to support the company's international expansion today.

The exhibition served as a catalyst for the rapid growth of Zuboo's foreign trade business and laid the groundwork for future cooperation with partners across multiple regions.

Looking Ahead

Since EICMA 2024, Zuboo has continued to strengthen its international business operations, expand its global network, and invest in product innovation and manufacturing excellence.

The experience gained in Milan remains an important source of motivation as we move forward.

As the global transition toward sustainable mobility accelerates, Zuboo remains committed to providing reliable electric motorcycles and electric scooters for customers worldwide while building long-term partnerships based on trust, quality, and shared growth.

EICMA 2024 was not simply our first international exhibition.

It was the moment our global journey truly began.